Ausgewählte Publikationen

Type of Publication: Article in Collected Edition

Presenting OTC Drugs on Digital Signage: Effects on the Perceived Purchase Risk

Author(s):
Ersöz, S.; Schröder, H.
Edition:
1st Edition
Editor:
Bruhn, M.; Hadwich, K.
Title of Anthology:
Forum Dienstleistungs-management. Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive
pages:
529-555
Publisher:
Springer
Publication Date:
2022
Citation:
Download BibTeX