Type of Publication: Article in Collected Edition

Die Absicherung von Markenstrategien durch das Marketing-Rechts-Management

Author(s):
Ahlert, D.; Schröder, H.
Editor:
Bruhn, M.
Title of Anthology:
Handbuch Markenartikel
pages:
1713-1746
Location(s):
Stuttgart
Publication Date:
1994
Citation:
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