Collaborative Category Management on the Internet

Type of Publication: Article in Collected Edition

Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops

Author(s):
Großweischede, M.
Editor:
Kracklauer, A.; Mills, Q. D.; Seifert, D.
Title of Anthology:
Collaborative Customer Relationship Management - Taking CRM to the Next Level
pages:
229-253
Publisher:
Springer
Location(s):
Heidelberg
Publication Date:
2004
Citation:
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