Type of Publication: Article in Collected Edition

Adaptive User Profiles in Pervasive Advertising Environments (Best Paper Award)

Author(s):

Alt, F.; Balz, M.; Kristes, S.; Sahami Shirazi, A.; Schmidt, A.; Mennenöh, J.; Schröder, H.; Goedicke, M.

Editor:

Tscheligi, M.; de Ruyter, B.; Markopoulus, P.; Wichert, R.; Mirlacher, T.; Meschtscherjakov, A.

Title of Anthology:

Ambient - Proceedings of the 3rd European Conference on Ambient Intelligence (AmI '09)

pages:

276-286

Publisher:

Springer Berlin / Heidelberg

Location(s):

Salzburg, Austria

Publication Date:

2009

Fulltext:

Adaptive User Profiles in Pervasive Advertising Environments (Best Paper Award) (829 KB)

Citation:

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Abstract

Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an advertising environment and present adaptive profiles, which let users setup profiles, based on a selfassessment, and enhance those profiles with information about their real shopping behavior as well as about their activity intensity. Additionally we explain how pervasive technologies such as Bluetooth can be used to create a profile anonymously and unobtrusively.