Type of Publication: Article in Collected Edition

Absicherung von Markenstrategien durch das Marketing-Rechts-Management

Author(s):
Schröder, H.; Ahlert, D.
Editor:
Bruhn, M.
Title of Anthology:
Handbuch Markenführung
pages:
2421-2448
Location(s):
Wiesbaden
Publication Date:
2004
Citation:
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